Create a flexible and dynamic identity for the “Fashion Reimagined” IFFTI Conference 2022. The identity will be used across a variety of platforms both print and digital. It must be distinct and recognisable as well as flexible and adaptable. Both IFFTI and NTU are institutions that celebrate the innovation of the fashion industry and spaces that reflect the industry’s ever-changing and growing nature. Keeping the theme of growth and reimagination at heart, the grid is based on the golden ratio and can be adapted and ‘reimagined’ depending on the application. The logo acts as a window into the creative side of the fashion industry. Jorja and I were thrilled to be selected as the winning entry for this competition!