IFRC - Who We Are

I was commissioned a while back by the @ifrc to communicate "who they are". Quite a difficult challenge due how large and diverse the organization is. Instead of taking the traditional "institutional" way, I decided to approach it with the same aesthetics as Title Sequences for a Netflix show. Following a red thread that leads us symbolism, archival images and metaphors that will communicate who, what, where and why. #design #artdirection #titlesequence #blackandwhite #director #thinredline #humanitarian #goodcause #storyisking #motiondesign #compositing #vfx