CLIENT Imbue Curls. Curls and coils have a mind of their own, we know! No two wash and goes are the same, and that’s exactly what makes them (and the process) so beautiful, but somedays stressful! Introducing Imbue, a curl worshipping vegan haircare brand created for curl and coil types 3A to 4C. We are all about saying goodbye to negative thoughts and tiresome regimes, celebrating days that don’t start with a hair battle and bringing curls out to play in all their glory! OBJECTIVE Digital communication. Utilising new brand guidelines to launch the Imbue brand to press and influencers.