Imbue Curls - Press Launch Eshot
Curls and coils have a mind of their own, we know! No two wash and goes are the same, and that’s exactly what makes them (and the process) so beautiful, but somedays stressful! Introducing Imbue, a curl worshipping vegan haircare brand created for curl and coil types 3A to 4C. We are all about saying goodbye to negative thoughts and tiresome regimes, celebrating days that don’t start with a hair battle
and bringing curls out to play in all their glory!
Digital communication. Utilising new brand guidelines to launch the Imbue brand to press and influencers.