In Search for more

Who Are We Tinted is an emerging creative initiative aimed at diversifying the photography industry. This can mean many different things from producing stock content, working with clients for commissioned work, as well as supporting photographers. Because of our ultimate goal, we aim to support photographers of colour and allied groups. Where it began Tinted was created as a direct response to the lack of free diverse images on stock photography platforms. To be specific, our founder wanted to find an image of “an anklet on a black foot.” Despite the stock photography industry expecting to reach $4 billion in revenue by 2023, with over 350 million photos worldwide, you still will not find one image of an “anklet on a black foot.” Though this describes a specific instance, our attention is drawn to something more general. Current stock photography platforms fail to address the issue of diversifying their imagery in a way that empowers the communities they aim to visually represent. Instead, we are incentivised to represent our own community at extortionate fees of up to 80%. Whilst no incentive is offered when creating free diverse imagery. --- For more on this article please continue here: https://medium.com/tinted-book/tinted-in-search-for-more-a5b73507252c