Inbotiqa have created YUDOmail, an email workflow management and analytics tool for back office and operations teams. Companies can dramatically cut costs, reduce risks, increase productivity and improve customer by optimising their internal communication. The principle behind YUDOmail is deceptively intuitive, but after eight years of bootstrapped operations, the complexity of operations and the need to drive behavioural change had left product communication convoluted and ineffective. We were challenged to streamline communications materials and deliver messaging that would convert.