Inform: Brand Strategy, Communication & Feature Writing

  • Emily McLeister

My Final Major Project is the proposal of a new online platform called ‘Inform’ designed to provide a better link between the fashion industry and politics. The platform provides the UK’s fashion community with engaging and digestible content surrounding politics, so that education can be built upon and conversation can be encouraged surrounding culturally important topics. For the project deliverables, I created a range of digital outcomes, including web design, mobile application design and social channels. I also created a physical publication which focuses on displaying my keen interest in fashion writing, as well as interviews with industry professionals and collaboration with illustrators. The images below show the project deliverables: mock-ups of the digital assets, and sample spreads from various feature articles within the publication. Illustrators featured: Erin Ruane, Abbey Aaron