Interactive Characters in the Metro Campaign

Metro Newspaper Illustrative Campaign Launched in Russia for two years. Metro Newspapers Russia commissioned me to use these sketchy simplistic illustrations and self-created content in their 2-year campaign that targets customers to “Pick up Metro, for a better journey”. Each section of the newspaper is represented by a character e.g Fashion relates to a fashionista lady carrying a bag. The fun and carefree campaign brought a neat vibrancy as supposed to be a cliché of how a newspaper brand is advertised.