“Business should be used as a force for good.” And we firmly stand by this with B Corp UK. Having the opportunity to work with the wonderful team at B Lab UK (part of B Corp UK) was an absolute dream. This project benefits people, inspires new sustainable approaches for business and encourages companies to provide support to others, which is exactly what the responsible, innovative companies will be doing when times get tough. The power of business includes innovative case studies about how organisations, including Iceland, are responding to the crisis to mitigate challenges for their workers, customers and the local community.