ITV Creates

From January 1st 2019 ITV launched a new on-screen identity project across the ITV main channel. Every week new idents are showcased, with a different interpretation of the logo created by a wide range of artists. All the work is influenced by ITV, it's programmes or the artist’s personal relationship with ITV and television itself. The project aims to reflect ITV's ongoing commitment to creativity, giving a platform to UK talent and giving a unique and inspiring new look each week of the year.