J.W. Ice Cream Co. branding

J.W. Ice Cream Co. creates ice cream for adults. The brief was to create a brand that reflected sophistication and fun, but also represented the methodical nature of the owner. As part of the brand the ice cream seal was created to represent J.W. Ice Cream Co.'s focus on quality and attention to detail - the company's stamp of approval.

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David Appiah
Senior Integrated Designer