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JACOB ALXNDR

  • Jacob Alexander

JACOB ALXNDR is an emerging London-based menswear designer who, through his design label, aims to add sexuality and freedom to what he thinks is society's current predetermined socially acceptable styles and trends par to sexual prefernce of a young modern man. In conjunction with the release of his debut collection, JACOB ALXNDR as a brand hopes to promote a positive attitude toward HIV by raising awareness and educating people on the virus through his charitble project, THE POSITIVE PROJECT. Jacob was dianosed as HIV positive on the morning of his 22nd birthday on September 9 2015. Following his initial diagnosis, he struggled coming to terms with his status and as each day passed he slowly started to realise just how much of a problem some people still had with HIV, or rather those who were HIV Positive. He wanted to combat this stigma and try to shed a positive light on the HIV virus and those living with it by raising awareness through inviting the general public (and a few familiar faces too!) to take part in The Positive Project. As mentioned in Jacob's TEDx talk in Marck 2016, he feels as though HIV based charities have been pushed aside in current news by larger run charities such as Cancer Research UK for example. help Jacob get HIV in the headlines again, and together help him make a difference.

JACOB ALXNDR as a menswear brand hold's a 3E promise to his customers:
Encouraging Men to feel confident and sexy in their style of dress and to challenge society's predetermined role's for menswear today - testing the boundaries of both straight and gay men's apparel and their comfortability wearing such designs.

JACOB ALXNDR hopes to make men feel Empowered in their style of dress whether it be whilst walking down the street or out for a meal with friends, JACOB ALXNDR apparel should make men feel sexy in their own way and confident in showing it.

And finally, Enlighten men's attitudes toward to change their style of dress and help them transform into the way they want to appear and what they deem suitable for themselves as an individual whether it be one or ten pieces from any collection, by purchasing JACOB ALXNDR apparel you are aware during the process of JACOB ALXNDR's aims and goals to englighten and also educate people on the HIV virus as the concept behind the first collection he released is a blood-themed collection of clothing - all entirely red, with proceeds being donated to The Positive Project - a HIV Biased charity that helps support St Stephen's Centre in London, one of Europe's leading laboratory's in HIV research and the education of their staff in order to provide an overall outstanding service to their patients.
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