#KEEPIT100

DISCLAIMER All work shown is in response to the 2019 D&AD New Blood brief by Burger King.  The campaign was never entered into the contest and the brief was entirely used within an academic space.  THE PROBLEM 'The younger generation doesn't have the same level as whopper love as those who came before them' THE SOLUTION To reignite this 'love' we decided it was time Burger King was honest and true with themselves as a company. Younger generations respond well to honest and open communications between brand and consumers