Kib

We want them to feel like they’re enjoying a pure cup of herbal tea that not only looks and tastes good, but it gives back as much as it takes from the Earth. Kib was started by GreenPath as a way of using their regenerative farming expertise to revolutionise the tea industry, with a planet-positive and taste-forward product. In a market saturated with pattern and colour – the simple black and white colour palette stands out on shelf, with the brands’ rich story coming through in the lush food forest illustrations and pops of bright yet earthy colours.