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KIBO

Go Do
Kibo Africa is a brand new social mobility enterprise, based in Kenya, whose purpose is to unlock opportunities by providing access to safe and reliable mobility for as many people as possible.
Its proposition enables people to go wherever and do whatever they need with high quality motorcycles that are designed in Amsterdam, built in Kenya, and engineered specifically for Africa, with trusted support for training, safety equipment and servicing.
Greenspace has art directed the brand and product photography alongside the creation of four films that tell the story of Go Do, and the stories of 3 different Kibo customers.
Go Do brings to life the entrepreneurial spirit of Kibo and of Kenyan people. The country’s motto, Harambee, meaning ‘pull together’ evokes a can-do attitude that is evident in the creativity and optimism that can be seen and felt everywhere.
Go Do forms the basis for the corporate identity and all Kibo communications. The brand is active, sociable, free-spirited and optimistic. The colours and people-centric brand photography reinforce these character traits and combine to create a powerful and distinctive image for advertising, digital and social media content.
“We think brand idea of ‘Go Do’ encapsulates the spirit of Kibo excellently and reminds us every day of our purpose.”
Huib van de Grijspaard — CEO, Kibo

Project Tags

  • Brand Strategy
  • brand identity

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