L & D Launch Video

As a side-project during my time at Floream, I was asked to conceive and develop a short video to launch a new qualification. My brief came from our own head of marketing, and the CIPD (the world's leading HR body).

The purpose of the video was to give prospective students a glimpse of the course, how they completed it, and where the qualification could take them.

The video was distributed over social media channels, and as part of a dedicated email blast.

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