Ladies First

  • Gael Pineiro Beiras

Ladies First is a work based on a line extension for the designer label Nasir Mazhar. It is an analysis of the collection and brand image of an emergent designer, the creation of a line/ merchandising plan for a specific market segment. This work consists in: re-merchandising, collection plan and product mix, coordinated image for the new product category. The goal was to create a strategyhat would increase brand revenues and sales, as well as the brand identity.

Ladies First by Gael Pineiro Beiras
Ladies First by Gael Pineiro Beiras
Ladies First by Gael Pineiro Beiras
Ladies First by Gael Pineiro Beiras
Ladies First by Gael Pineiro Beiras

Gael Pineiro Beiras
Creative Exec