Ladybird By Design

  • Laura Sayers

In 2014 and early 2015, the De La Warr Pavilion displayed over 200 original illustrations covering a selection of Ladybird books from the late 1950s to early 1970s.

Focusing on those books which reflected the world in which the reader lived, the exhibition featured selections from the People At Work series, Shopping With Mother, the Science and Nature series as well as the Well Loved Tales and Key Words series.
The success of Ladybird was as much due to clever format and compelling design, as it was the quality of the writing, presenting a portrait of the time through the use of specifically commissioned illustration. Unparalleled in their perfectly observed attention to detail and unique sense of place, Ladybird’s full-colour, full-page illustrations were often created by well-known illustrators such as Charles Tunnicliffe (What To Look For titles, series 536), Harry Wingfield (Shopping with Mother, series 563, and Key Words, series 641), Martin Aitchison (Key Words titles), Eric Winter and Robert Lumley (Well-loved Tales, series 606d), John Berry (People at Work, series 606b) and Robert Ayton (Great Inventions and The Story of Oil, series 601).
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www.dlwp.com/event/ladybird-by-design

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