The success of Ladybird was as much due to clever format and compelling design, as it was the quality of the writing, presenting a portrait of the time through the use of specifically commissioned illustration. Unparalleled in their perfectly observed attention to detail and unique sense of place, Ladybird’s full-colour, full-page illustrations were often created by well-known illustrators such as Charles Tunnicliffe (What To Look For titles, series 536), Harry Wingfield (Shopping with Mother, series 563, and Key Words, series 641), Martin Aitchison (Key Words titles), Eric Winter and Robert Lumley (Well-loved Tales, series 606d), John Berry (People at Work, series 606b) and Robert Ayton (Great Inventions and The Story of Oil, series 601).