Launch trendy new London vegan burger bar, VBurger

Briefed to lead the media and influencer hype around the opening of VBurger in London's trendy Camden Market. Collaborated with influencers across vegan, lifestyle, food and drink, fashion and travel to drive tasters to the burger bar to generate online buzz and build organic reviews. Announced the opening to London-centric media which was very well received across the board. Secured profile pieces and interviews with the founders and the chef who is also Head of Food at a growing chain of plant-based restaurants in London. Secured sampling collaboration with Time Out to drive readers to VBurger for a one-day-only free burger giveaway. Resulted in a drastic surge in customers during opening month, with queues forming every day.