Launching Luximo with Immersive Farming Festivals
BASF partnered with Unite to launch their Luximo product through an immersive, festival-style event tailored for the farming and agriculture industry.
Brief:
Create a two-day event blending indoor and outdoor spaces, bespoke elements, custom tech, and interactive platforms to showcase Luximo's "New Dawn for Weed Control."
Ensuring a meticulously planned large-scale, multi-faceted event that is ready for any external factors and designed to have an engaging environment to communicate Luximo's new product effectively.
Unite's comprehensive services included:
- Custom-designed stages for demonstrations and presentations
- Organised with food vendors to foster a festival atmosphere
- Curation of Live entertainment and interactive activities across the 2 days
- Designed and constructed large networking spaces for industry connections
- Continous videography and editing to capture every moment
Solution:
After a year of planning, the seamless blend of indoor/outdoor spaces, bespoke elements, and custom tech created an immersive experience that captivated attendees.
Custom stages allowed practical product demonstrations, while food vendors, entertainment, and games fostered an engaging festival atmosphere. Large networking areas encouraged industry connections, and interactive platforms showcased Luximo hands-on.
Unite's attention to detail ensured a cohesive, memorable brand experience, solidifying Luximo's "New Dawn for Weed Control" position.
After the success of this event, it was taken on the road to 9 different farms across the UK, with Unite assisting every step of the way.
