Brief : Create a brand identity for the Lazy Frank’s new Pizzaria & delivery! Serving the best, Italian pizza classics . To eat in or be delivered right to your door, Lazy Frank’s is the newest, go to pizza place in town. - Include primary logo, signage, pizza box and any other roll out. To be completed in a week, Concept : Hey Mona Lisa, you looking a bit glum chum, I think you might be a bit Hangry. Pizza? Get to Frank's, classic pizza, kept simple, done well, Leonardo would agree