Lazydog Identity

  • Paul Burgess

Logo design and bottle labels for Lazydog, a start-up based in rural Leicestershire, who produce a range of uniquely British, small-batch craft rums. The logo and identity were inspired by the company founders’ pet dog and brand ambassador, Gino.

Lazydog Identity by Paul Burgess
Lazydog Identity by Paul Burgess
Lazydog Identity by Paul Burgess
Lazydog Identity by Paul Burgess
Lazydog Identity by Paul Burgess
Lazydog Identity by Paul Burgess
Lazydog Identity by Paul Burgess
Paul Burgess
Graphic Designer