Leica Geosystems - The Future is TRK Campaign

Tasked with helping Leica Geosystems launch their latest range of industry leading mobile mapping scanners, the TRK range. What was required: Campaign messaging, campaign branding, video, events, social, print and advertising material. ‘The Future is TRK’ being the campaign hero messaging, cementing Leica’s industry leading status and backing up the TRK’s importance in the development of construction, infrastructure, utilities, mining and natural resources. The identity needed to convey that Leica provides the most reliable, ready-to-deploy, toughest solution for Mobile Mapping Systems. A clean and strong look was given to the assets and collateral design. An abstract shape was created using dots to resemble point-cloud data that could be used to emphasise elements of the design system.