Leicester Square - Scenes in the Square campaign

Heart of London, in collaboration with Premier, sought a creative vision that would cement Leicester Square’s global reputation as the home of film while increasing footfall and feel-good factor and making a significant press and social impact. We conceived ‘Scenes in the Square’, a dynamic, interactive sculpture trail celebrating a century of movie magic, enabling visitors to become part of their favourite movies. The trail exceeded all press and engagement expectations and looks set to become a long-term tourist attraction.