Industrial designer, Alexandre Nys, is the founder of Le Manoosh – a design inspiration blog and shop. He contacted Superfried requesting help with his re-brand.
Alex had referenced my typeface Basik for the potential styling of logotype. He also sent sketches for a potential marque working on the initials. Working closely with Alex a bespoke logotype was developed using a similar geometric style to Basik.
Following the geometric curves of the type a logo marque was crafted. What started as a more literal representation of the letters 'LM' evolved to become a perfectly symmetrical form.