Shell launched the "Let's Go" campaign to answer consumers expectations and share the Shell experts' knowledge about unlocking new energy sources and possible ways to lower emissions. To reach a new audience and engage all of their customers, Shell wanted to develop a dedicated, highly customisable YouTube Channel.
— UI design
— Visual design
The Shell customers were provided with a highly stylised and personalised content experience based on some basic data from their energy usage. The customised graphs and data the users were presented with were related to energy choices and predicted developments in the region that they live.