The Let's Do London Better Campaign started as a response to the Mayor of Londons 'Let's Do London' project which was launched with an artwork by David Hockney across the underground and was widely critiqued.
As the arts industry has been devastated by the pandemic over the last year an artwork by a multimillion pound artist who no longer lives in the UK is not what the people of London need to see, they want homegrown, positive and engaging artworks to excite them to get back out in the City. I created a mock up of one of my own artworks on an Underground billboard and invited UK artists to get involved themselves. I never expected the response but lots of artists felt the same and began sharing their own interpretation of what they would like to see around the city. It’s clear that this opportunity could have had greater impact if centred around sharing positive and uplifting messages, demonstrated beautifully by the many creatives who got involved with the alternative campaign.
Following on from the instagram campaign I am now working with Westfield London as a Curator in Residence on a series of project to spotlight emerging artists and give then opportunities they might otherwise never had. Starting with 35 artist work around positivity and mental health being beamed across the big screens at the 2 Westfield shopping centres in London.