Lidl Plus App Launch

  • Federica Qualiano

This video was requested from the Lidl team to promote the September Launch of the LIDL PLUS APP. Unfortunately after six weeks of production, the client decided not to continue with the video with the characters, but to opt for a simpler and more immediate video with only the product features, that’s why this video isn’t live. Anyway I really enjoyed working on this project as It was a good challenge for me. Task I had 6 weeks to come up with 5 storyboards, and different options for the characters that would create our perfect family. I started animating all the elements and characters, I had only a week to animate the whole thing.