As senior art director on the Lindex account my remit included concept generation and development of seasonal campaigns across all markets, image creation, brand tonality, creation of brand tools,
visual strategy, guidelines, designing, managing the output of five creatives and art directing photo and video shoots in locations such as London, New York, Stockholm and Cape Town.
I managed the day to day on the acount, presenting concepts to the client on a weekly basis, both in person and over the phone, and I was the first port of call for the for them if they are unclear or have any concerns about a creative execution.