With December as their sales peak throughout the year, FF Group and Links of London approached me to help them create their annual Christmas campaign. From copywriting to scripting to instagram content and back again, I worked with the brand to help them create a modern-day ‘winter wonderland’ across all touch-points and increase their storytelling across social media. This project required working with 6 influencers to create a two month content plan across all content touch- points (emailers, blogs, video, instagram) in-order to increase the brand’s reach over the festive period.