Cem's approach to physical fitness is truly unique and comprehensive. Drawing inspiration from the Ido Portal Ideology and guided by a structured methodology, his training places a strong emphasis on getting your body moving and formed for life. Taking the leap into self-employment, Cem sought my assistance in crafting a brand design that not only mirrors his training philosophy but also captures the essence of his vibrant personality. At the heart of this project was a shared mission – to build a community that's truly formed for life. Visit my website for the full case study: https://deborahzellweger.com/liquid-bodies