LIVE BRIEF: Calling all creatives! Pitch your techie ideas for NIVEA CO-LAB Challenge & win £10,000. Deadline: 3rd October

Pitch your techie ideas

Win £10,000, mentorship & a chance to bring your ideas to life

Deadline: 3rd October 2018

Enter here.


NIVEA CO-LAB - A CREATIVE CROWDSOURCING PLATFORM

Care. It’s literally what we do. In fact, it’s why we began over a hundred years ago. It’s what gets us up in the morning and pushes us to make people feel good in their own skin. 
Now, more than ever, the world could do with a bit of care. We need meaningful relationships and real connections, which is why we created NIVEA CO-LAB - a creative, crowdsourcing platform bringing the best minds from across the world together. 
We’re calling on entrepreneurs, tech start-ups, universities, design academies and even the general public keen to put their creative muscles to the test, to come up with smart, innovative, technology-based solutions.

THE BRIEF - TECHNOLOGY SHOULD BRING US TOGETHER

Solutions to what? We carry our whole world in our pocket (studies show that we find forgetting our phone as stressful as a trip to the dreaded dentist), but the rise of digital do-it-all means that even though we’re more connected than ever, we’re more and more disconnected from real, human interaction. 74% of people would rather text us than talk to us and 65.5% can’t even go to the loo without scrolling through our social media. We’re always on. 
But technology isn’t going away. 
Instead of pulling us apart, we want to find a way for it to bring us together. We’re looking for powerful ideas, using technology, which connects people and enhances relationships - from our families and friends; to communities and even to the one we have with you.

WHAT WE'RE AFTER - YOUR TECHIE IDEA

When it comes to technology, there’s a whole wealth of stuff out there you can draw from. So whether it’s an app, a microsite, social media, an experience, a service, wearables or a piece of technology no one’s ever seen before - nothing’s off the table.
Submit your techie idea in the form of a short video - 30" max - describing your entry, or a short PowerPoint or Keynote presentation with a maximum size of 25MB.
Read full terms and conditions.

Enter here.


HOW IT WORKS - PITCH YOUR IDEA

We’ll shortlist the most exciting ideas and bring the finalists to our creative agencies in London, Sao Paulo and Seoul, where you’ll be mentored by strategists, creatives and technology experts to fine-tune your idea. The finalists will then get to attend a live pitch at the Beiersdorf Headquarters in Hamburg, Germany. 
The winning idea from each city will win £10,000 and the ability to bring their idea to life by working with us.
Entries close 3rd October 2018 and you must be available to travel between 23/10/2018 and 24/10/2018.

Enter now.

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