• By Pentagram
  • Multi-disciplinary design firm with offices worldwide

London Design Festival 2013

For the seventh year running, Domenic Lippa and his team have designed the visual identity and promotional materials for London Design Festival, one of the biggest events in the design world. Running from 14th-22nd September across London with the V&A as its hub, the Festival will feature exhibitions, talks and workshops about design.

Lippa executed this year’s theme, ‘Design is Everywhere,’ by using the words ‘Here’ ‘There’ and ‘Everywhere’ as a central focus of the design. As with his other London Design Festival identities, red and white were the only colours used.

“I wanted to convey the important role that design plays in society, from the classic pieces we know so well to the small everyday objects we sometimes don’t notice,” says Lippa. “The graphic boxes act as windows onto an array of objects and situations reflecting the breadth of the impact of design. As with every year’s solution, we needed an idea that would be instantly recognisable through all the different touch points the Festival has, whether digital, signage or print.”

Coutts, whose identity was designed by Pentagram in 2011, is one of the Festival's key sponsors and has changeable window displays on their headquarters on the Stand.

Project team: Domenic Lippa, partner and designer; Jeremy Kunze; associate designer; Dan Cottrell, Lucy Groom, Jack Gilbey; designers, Kim Horner; Project Manager.

Domenic LippaIdentitiesLondonRecent WorkLondon Design Festival
09/13/2013 | Permalink