Luana Project

Branding project to help Luana, my hairdresser to showcase her portfolio/cv /services/contact details.. which would help her to get more clients and make it easier to find her online and contact her to book hair appointments. She is very talented, has more than 15 years of experience, moved to London from Italy to pursue her dream and develop her career as a hairstylist. I wanted to help her to achieve her dreams, she asked me to create a website for her. That time she was also getting ready for a celebrity wedding of Sabrina and Idris Elba in Marrakesh. She was asked to be the hairdresser of the bride. Which was a massively important step in her career. The newlywed couple was also going to be on the cover of the Vogue 2019 July issue, which also meant Luana would get professional pictures from the Vogue photoshoot. She desperately needed a platform where she was able to upload all her work from that event. We wanted to get this website project perfect so I started off with meetings, discussing her experiences, her style of hairdressing, training courses, clients, portfolio as well as her character and personality… I asked her to write her story with her own words. I wanted to understand what sort of brand can I create for her that truly represents her character and style as a hairstylist. Once we had all the content ready we made a decision on the layout – we went for a clean black and white home page with 4 menu pages: about, portfolio, treatment, contact form. Simple but very effective. The last thing we had to decide on was her logo. Since we named the website after her: luanababbihair, it made sense to use her initials as her logo. I reversed the L to align perfectly with the B, chose a simple font, kept it black on a white background and she loved that. Finally, the business card, that had to be ready for the wedding as well, so she could hand it out to new clients.