Lunar New Year Inspired Hotel Chocolat Packaging

  • Lily Taberner

A self-initiated brief to design a Lunar New Year inspired packaging collection for Hotel Chocolat, displaying the rich culture of China. Each Lunar New Year animal had a design featuring the animal's head, the Chinese character for the animal and a traditional Chinese or Japanese pattern design. The design was printed and foiled onto rich brown paper to remain true to the luxurious and exquisite branding of Hotel Chocolat.

Lunar New Year Inspired Hotel Chocolat Packaging by Lily Taberner
Lunar New Year Inspired Hotel Chocolat Packaging by Lily Taberner
Lunar New Year Inspired Hotel Chocolat Packaging by Lily Taberner
Lunar New Year Inspired Hotel Chocolat Packaging by Lily Taberner
Lunar New Year Inspired Hotel Chocolat Packaging by Lily Taberner
Lunar New Year Inspired Hotel Chocolat Packaging by Lily Taberner
Lily Taberner
Graduate Graphic Designer and Illustrator