Lurose

  • Els Kenney

During the COVID-19 pandemic, my sister and I collaboratively founded Lurose—a small, independent business, painting and upcycling clothing to create unique and sustainable fashion. This project has involved professional and appealing photography of our artwork, to help advertise and sell the clothes. I used a Nikon D3300 DSLR, and Adobe Lightroom CC to edit the photos. I built our webshop using SquareUp, aiming for a friendly, warm and modern tone through the use of colours and type. The colour scheme and photography are carefully matched to create consistency across our brand.