Modagri is engaged in the production and the wholesale of outdoor plants. It has one of the largest plant nurseries in Greece and the Balkans (with more than 500,000 Sq m of cultivated area) and has developed important partnerships abroad.
After analysing the case, Oxhouse Design Studio came up with a solution that highlights the large size of the cultivated area, which is the company’s main competitive advantage. Serving this strategic objective, we utilised the cultivated fields’ patterns, embedded into the robust and balanced form of the letter ‘M’. In combination with a straightforward colour palette, we created a visual identity with a strong visual impact that adds validity and reliability to the company’s communication profile.