M&S Animation

  • Sabrina Rew

Animation produced as a television advert for M&S, to develop and communicate the social issue of UK loneliness in the elderly, by getting the audience to connect with the characters to stimulate action. All while promoting M&S's quality and sense of Britishness. This university project focussed on the development stage of design work, so the final outcome didn't necessarily only needed to be an animatic.