Make the Mundane, Extraordinary

This 2 week project looked at a collage style that was photography led, showing people learning new skills whilst they are doing boring daily tasks. This project helped to develop my knowledge and understanding of out of home (OOH) campaigns. The collage illustration style helps to interpolate reality (photography) with imagination (collage). The campaign helps 'Leisure Upgraders' who are time poor, understand how Audible best meets their needs. By going to one of these places, e.g. the supermarket, these 'leisure upgraders' can collect a code to help them download 1 free audiobook out of a selection of 'self-improvement' books.