Making Impossible, Possible

Courtney Tulloch does things other gymnasts can’t. The proof? He’s got two moves named after him: the T1 and T2. He pushes his body to the limits. And it’s made him a champion. To capture the gymnast’s unique performances on the rings, we went all out, crafting a brand that was born to move, just like him. At the heart sits two custom typefaces; created from scratch and inspired by the visual language of the rings, and Courtney’s movement on them.