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Marketing Intern

I worked as a Marketing Intern for Stand Up To Cancer for 5 months at the start of 2015, supporting cross-channel marketing projects with the Marketing Manager. These included the development of mass fundraising campaigns such as MARCH and Urban 3 Peaks. I also contributed ideas to the new creative proposal presented by Channel 4 which included the 2014 commercial and photography directed by Greg Williams. Additionally, I provided general team support and undertook market research and stakeholder liaison. I was lucky enough to solely manage two projects . These were to develop new plans for activation and brand awareness for Stand Up To Cancer at UK music festivals in the summer of 2014 – a collaboration with LiveNation – and to lead a project which would engage students. For this, I created a Stand Up To Cancer Student Ambassador role which took place at UCL and Durham.

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Abigail Fisher

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