Marmite Revolution

BRIEF Explore how far you could use Marmite’s physical and emotional equities to produce a revolutionary idea to push your understanding of how a brand can engage in our lives and have relevance. • SOLUTION We all know that the beloved Winnie the Pooh is addicted to honey, but what if his habit changed, and his jar of honey was replaced with a jar of Marmite. Just how far would Winnie go to find his new favourite spread?