Mastercard x Brit Awards
This was a collaborative project where we produced a creative concept for the advert idents of The BRIT Awards 2023. This was for Mastercard as they were the headline sponsor of the event.
For our concept we took some dancers and covered them in neon body-paints. These paints were in the Mastercard brand colours and we used a blacklight to activate them.
We used movement to create dynamic pictures and poses that were suggestive of the brand logo along with adding more visual interest.
Project Tags
Companies
Brit Awards
- Events
McCann London
- Advertising
Mastercard
- Non Creative Industries