Me Plus One

Inspired by the likes of The Stone Roses, Kasabian, and Tame Impala, Me Plus One are an indie duo based in London who were looking to establish a unique and almost mythical identity for their first public releases. After initial discussions, the group first wanted something with a touch of the 1980s but soon agreed that it should not be too obvious as to trap them into one strict market perception; deciding early on that this band did not want to appear as a tribute act or a nostalgia-driven retro group. Thus we analysed and examined what it was that inspired them about that particular direction and interrogated ‘why’, so we could get away from a direct timestamp of an era and channel something more contemporary that they would still feel motivated by. We decided to craft a symbol that could be used as shorthand to communicate the artist – something strong, elegant, and memorable while being objective enough to evolve with them as they grew as artists without sacrificing its initial impact.