Paint can utterly transform a room and can either make it or break it. We understand that the paint aisle may feel like a minefield and when you say you want a white wall the response is, 'do you want All White? Shadow White? New White? James White?' And you might think 'why is that white new, and who is James?'
So, we chatted to Joa (who has a paint, Joa's White, named after her!) to help you feel confident when browsing the colour swatch leaflet, so when you're looking for Eating Room Red you don't end up lost in Card Room Green, metaphorically of course.