Message in a bottle

  • Tyler Bembridge
  • Nico Sandrew
  • Nick Heights

Genuine self-expression has been restricted due to the influence of social media culture portraying an unrealistic image of happiness and perfection. Heineken is launching “Message in a Bottle” to allow Gen Z to express themselves without fear of judgment and backlash. Through an anonymous messaging chain, individuals can freely share their thoughts and feelings. Creative team: Nick Heights Nico Sandrew