Micio Brand Styleguide

Clients choose Musubi for many different reasons. Some have had bad experiences with big box agencies, some have organisational culture challenges that need rewiring, and others are on a journey to compete with establish players. Micio is a fast growing and brilliant wayfinding consultancy that designs and implements graphic navigational systems that transforms built environments. They asked us to review their brand and build rigour around their logotype and then develop a scalable style. We gave them a colour palette that is uniquely Australian and a visual language that is logical yet approachable. #design #branding #japanese #musubibrandagency #business #graphicdesign #businesstransformation #culture #connect #interiordesign #brandagency #melbourne #tokyo #ideas #fmcg #fashion #motivation #thinkitthrough #luxury #thebest #productdesign #musubi #equality #brand #strategy #logo #corporateidentity #futureofdesign #futureofluxury #futureofbranding #brandguidelines #styleguide