Here are a series of 2D character animations I created to show the future Microsoft tech for 3 key industries, healthcare, manufacturing and retail. Most importantly, showing peoples future paths to better health, working conditions and shopping experiences with high focus on narrative. Firstly, by using Illustrator I was able to build the characters and assets. After, these illustrations were animated in After Effects where I used a plugin called joystick and sliders to have more control over animating each character. Finally, adding the sound effects and music in Adobe Premiere Pro.