We ran the digital campaign for Milltag collaboration with Peter Blake artist. A limited edition collection with the iconic pop artist Peter Blake. Featuring Peter's classic bold dazzle graphics, the perfect blend of style and visibility. Key performance stats: Reached 35,986 unique people. Generated 844 unique clicks to the website = 2.34% conversion rate from view to click. Generated £1,119.50 in trackable revenue whereby the campaign name was ‘Peter Blake’ in the UTM tracking = 1.89% conversion rate on site, from product view to purchase.