There is infinite opportunity for how this could be developed further.
Looking at amenities kits for business class flights, there's a range of products that could work well as low cost promotional products added to this project, including branded eye masks and flight compression socks.
The eye catching packaging and playful style of the printed material was designed to encourage sharing - specifically through social media.
While conceptual in nature, there is nothing in this project that couldn't be instantly developed for use by another company right now. A quick estimate at sourcing the mylar pouches and patches showed a lead time of less than 4 weeks, both with relatively low MOQs.