Mitrata

  • Lillie Prior
  • Laura Spence

Mitrata is a loyalty scheme for Dishoom combining the seven heavenly virtues with the seven islands of Bombay, to encourage customers to return to the restaurant and reward them each time they do so. The loyalty scheme celebrates how seven islands came together to form Bombay in 1685 and draws on the importance of community, friendship and togetherness present at the heart of the Dishoom brand. Every time a Mitrata member visits Dishoom, they will be given a tarot card with a deal or free gift to redeem on their next visit.

Companies

  • Y

    YCN New Now 2020

    Skills